The New Economy has Begun
Is your company ready for the ‘Agent-Driven’ revolution?
Remember 1999?
Everyone was talking about the dotcom bubble. Critics were skeptical, but visionaries saw a new world. Companies like bol.com and Coolblue started in that period and built an empire. We also delivered our first webshop in those early days. Over the past 25 years, the internet has determined a completely new infrastructure for trade.
Today we stand at an identical crossroads. There is talk of an AI bubble, but make no mistake: the underlying technology will completely restructure trade and the economy all over again in the next 25 years. You need the new technology to keep participating. It is important to be there from the very first day this time.
The Paradigm Shift: From Browser to AI Assistant
The fundamental architecture of the internet is changing. We are shifting at an unprecedented pace from a web designed for humans (HTML, web browsers, and Google search) to a web designed for machines. Within the industry, we call this ‘Agentic Commerce’.
Major LLM providers (such as OpenAI, Anthropic, and Google) and ERP systems (such as Salesforce and SAP) are currently integrating autonomous AI agents at lightning speed. These agents form the new interface between you and your business customer.
The Agentic Landscape
The infrastructure of the new economy is being built by these major players. Here is how they compare:
| LLM Provider / Chatbot | Market Share* | llms.txt & Markdown | Live Web Search (RAG) | MCP Server Support | A2A & APIs |
|---|---|---|---|---|---|
| OpenAI (ChatGPT) | Dominant (~65%) | ✅ Yes (via GPTBot) | ✅ Yes (via Bing) | ❌ No (OpenAPI/Actions) | ✅ Yes (API / Swarm) |
| Google Gemini | Very large (~15-20%) | ✅ Yes (Google-Extended) | ✅ Yes (Google Search) | ❌ No | ✅ Yes (via API) |
| Anthropic (Claude) | Growing (~5-10%) | ✅ Yes (via ClaudeBot) | ⚠️ Partial (select tiers) | ✅ Yes (Creator of MCP) | ✅ Yes (via API) |
| Perplexity AI | Niche, but essential | ✅ Crucial (Fast scraper) | ✅ Core of product | ❌ No | ❌ (Focus on Search) |
| Microsoft Copilot | Large in Enterprise | ✅ Yes (via Bing Bot) | ✅ Yes (via Bing) | ❌ No (M365 Plugins) | ✅ Yes (API / AutoGen) |
*Market share estimation based on Chat/Search usage.
The Harsh Reality: Traditional Search Traffic is Disappearing
The classic website and SEO are rapidly losing their commercial relevance. The data from our strategic analyses speaks volumes:
The ‘Zero-Click’ Reality
Currently, 60% (and even 77% on mobile) of Google searches no longer result in a click to a website. The AI gives the consumer the answer directly.
Decline in Traffic
The traditional click-through rate (CTR) for informational searches has plummeted by more than 60%.
Shift in Behavior
Buyers and consumers no longer use AI as an encyclopedia, but as a personal shopper that scans the market at lightning speed, compares prices, and makes autonomous decisions.
If your digital infrastructure is not aligned with this machine processing, your company literally becomes digitally invisible to the AI systems that drive your customers’ purchase intent.
Companies that ignore this transition will simply no longer participate.
Our Solution: No Impact on your Current IT, But Maximum Visibility
We understand that you don’t want to overhaul your running, successful B2B website or webshop. That is not necessary either. Our service is designed as an intelligent, invisible add-on. It has zero impact on your existing website, webshop, or customer portal. While your current systems continue to run undisturbed for human visitors, we tap into a completely new source of trade for you with our technology.
How Do We Tap Into This New Economy For You?
We place an innovative, highly secure “AI plug” next to your current infrastructure, consisting of two essential layers:
1. The Passive Layer: We Speak the Language of the Machine
AI models (such as ChatGPT or Claude) struggle with heavy, visual HTML websites. It costs them too much computing power. We transform a shadow copy of your product data and content into a language and files that the AI and chatbot can read and understand immediately.
The result: When AI crawlers scan the internet, they prefer your lightning-fast, structured data over the complex websites of your competitors. You become the preferred supplier of the algorithm.
2. The Active Layer: Secure Connections
The true power of the new economy lies in direct, active connections. We implement a technical system link with which the AI and chatbot can talk directly into the product data. We supplement this with smart assistants that, just like the AI and chatbot themselves, can look and decide which product information is relevant and ask additional questions to optimally help the AI and chatbot.
What this means: If your customer’s purchasing department asks a question via their internal Salesforce or SAP system (e.g., “What is the current stock and price of part X?”), their AI can communicate safely and directly with our smart assistants.
Maximum Security: A built-in security feature acts as an impenetrable firewall. It protects your data and ensures that external AIs only get access to what you want to sell.
A $5 Trillion Market
Strategic consultants such as McKinsey predict that Agentic Commerce will represent a global value of 3 to 5 trillion dollars by 2030. Recent data also shows that buyers referred via an AI system generate 254% more revenue per visit. They arrive perfectly informed and with an ultimate purchase intent.
Your Strategic Advantage
Tech giants are preparing for this, but enterprise upgrades often cost millions. We offer B2B companies direct access to this agent-driven economy, without the skyrocketing license costs or complex backend development.
What is not machine-readable in real-time and accessible via these smart links will simply no longer belong to the AI’s decision-making cycle next year.
The train of the new economy is leaving.
Make sure you are on board.
Contact us today for a demonstration of your new, agent-driven infrastructure. We show you how we open up your offering to the AI buyers of tomorrow without IT risks.