What is Digital Marketing?
Digital Marketing is now at the top of the marketingsociety. In de last 15 to 20 years advertisment and mediaproduction was put upsidedown completely because of the computer. And now it is up to Marketing.
Next to this you see a short video by McKinsey which explains “digital marketing” in simple terms. However it has a high information density. Looking at it more than once can help. The original video you will find: Mastering digital marketing
Big Data or the Right Data
The vision of eBay
And with it comes a new sort of marketing. And the last years this is becoming more clear. Because of digitisation we can now collect and measure. This is called Big Data. It is the making of large datastorages in which structures and patterns can be recognised. And this can deliver a whole treasure chest for marketingpurposes.
With this data we can pull back the initiative from the customer to the company. With the goal to supply the customer with what het wants and when het wants it. And for every client seperately. With it comes new knowledge and skills. You have to be able to collect the right data and ask the right questions to the data. Only then this treasure chest opens!
On this page you will find short videos of an interview with Devin Wenig, CEO of eBay. He expresses his clear view on the future of retail. The original you will find at: How digital is transforming retail: The view from eBay